Connecting the WorldThroughRhubarb.
We connect rhubarb growers, researchers, businesses and enthusiasts around the world — to grow the rhubarb industry and build its sustainable future.
2026
Founded
2
Core team
3
Registered members
1
Countries
Accurate at launch · Updated as the network grows
Six activities, pursued in the open.
Connect Producers
We connect rhubarb growers around the world, encouraging the exchange of knowledge, cooperation and the opening of new sales channels.
Expand the Market
We develop new uses, products and markets for rhubarb, growing demand worldwide.
Support New Producers
We help new growers start cultivating — with cultivation know-how, proven examples and market information.
Research & Data
We collect information on global rhubarb production, distribution, varieties and markets — and build it into a database.
International Collaboration
We build international partnerships with organizations, universities, researchers, businesses and public bodies across countries.
World Rhubarb Day
We work to establish and spread World Rhubarb Day, raising awareness of rhubarb worldwide.
We are building our founding network.
Right now the network is a two-person founding team. Everyone who joins from here will be a real person or organization that formally agreed to take part — and no name is ever listed without consent.
Founding Team
2026 · 2 people · Active now
Founding Network
Building — applications open
International Network
Members across countries
Global Industry Platform
The long-term destination
Nodes mark open regions · Network status: founding phase
East & Southeast Asia
National Chapter — Not yet established
Europe
National Chapter — Not yet established
North America
National Chapter — Not yet established
South America
National Chapter — Not yet established
Africa
National Chapter — Not yet established
Oceania
National Chapter — Not yet established
Countries represented: 0. Chapters appear here only after formal appointment — never before.
The Overlooked Perennial
From Yorkshire forcing sheds to the fields of Hokkaido, rhubarb has fed people for centuries — yet it has no global voice, no shared data, no unified industry. The value is real. It is simply scattered.
A Fragmented Industry
Growers, scientists, chefs and food companies each work alone. Knowledge sits locked inside separate institutions. Market information is scattered — or missing entirely. Nobody connects the pieces.
From Two People to a Platform
WRA starts where it honestly is: a two-person founding team in 2026, zero external members, zero partners. Our strategy is not to pretend at scale but to earn it — two people, then a founding network, then an international network, then a global platform for the rhubarb industry.
Vision
A world where rhubarb's economic and cultural value is fully realized — and where everyone who grows, studies, cooks and sells it is connected.
Mission
- Grow the global rhubarb market — and secure the growers behind it — through awareness, product development and shared market intelligence.
- Build an international network of growers, researchers, businesses and enthusiasts.
- Work toward establishing World Rhubarb Day as an internationally recognized celebration.
Seven kinds of people grow an industry.
Growers
Rhubarb producers in every country — field and forced, commercial and small-scale, established and just starting out.
Researchers
Universities and institutes in plant science, agronomy and food science.
Food Businesses
Manufacturers, processors and product development companies.
Chefs
Restaurants and culinary professionals shaping rhubarb gastronomy.
Retailers
Retail, distribution and import/export businesses.
Agricultural Organizations
Grower associations, regional bodies and producer cooperatives.
Enthusiasts
Home growers, cooks and everyone who simply loves rhubarb.
Whichever you are — the network starts with you.
Join the NetworkFounding Network — currently being established.
External members today: zero. Instead of inventing a roster, we publish the rules first. A formal membership policy is in preparation and will appear on the Transparency page before the first member is ever listed.
Consent-first listing
Names, countries and roles are published only with formal written agreement.
Governance in preparation
Advisory board, committees and country representatives are planned structures — not filled seats.
Open categories
Growers, researchers, businesses, chefs, retailers, agricultural organizations, enthusiasts.
Specimen · Freshly bundled stalks, grower market
Expanding the market, concretely.
AConsumer Awareness
What rhubarb is, world rhubarb cuisines, history, varieties, cultivation, seasonality and recipes — published for a global audience.
BProduct Development
Jams, sauces, beverages, desserts, bakery, fermented products, seasonings, confectionery and non-food applications. No unverified health claims — ever.
CGrowers & Grower–Business Matching
Helping regions secure and keep rhubarb growers — and connecting them through a future Grower Directory and Business Directory: producers supply raw material, companies develop products, restaurants build menus.
DMarket Data
A Global Rhubarb Market Database — production, varieties, seasons, trade. Where data does not exist, we say so: Data unavailable.
How a network gets built — in order.
Founding Network
Building now. Formal participation by invitation and application — only confirmed participants are listed.
International Outreach
An open call to growers, associations, universities, researchers, food companies, chefs and retailers worldwide — including helping new regions secure their first rhubarb growers.
Country Representatives
Introduced once a country reaches a critical mass of members. Listed only upon formal appointment.
National Chapters
Future structures such as WRA Japan, WRA UK, WRA Poland — established with a clear, public relationship to WRA.
International Meetings
Online meetings, webinars, research seminars, grower meetings and, in time, international conferences.
A global celebration of rhubarb — to be earned, not declared.
We aim to establish World Rhubarb Day as an internationally recognized celebration of rhubarb, its growers, its culture and its future. The process is public: research, proposal, endorsements, national organizers, then a global campaign.
Research & Proposal
Global consultation on history, culture, seasons and a suitable date.
International Support
Endorsements from growers, universities, organizations and chefs — published with consent.
Country Organizers
National representatives and chapters drive the day locally.
Global Campaign
Events, fairs, contests and education — coordinated worldwide.
Knowledge worth citing.
An evidence-based library in preparation. Articles will cite university research, government sources, agricultural organizations and peer-reviewed papers wherever possible.
Library status
Collection begins 2026 — articles published progressively, each with named sources.
Cultivation
In preparation
Varieties
In preparation
Plant Science
In preparation
Food Science
In preparation
Processing
In preparation
Sustainability
In preparation
Economics
In preparation
History
In preparation
Culture
In preparation
Empty today. Honest always.
WRA's long-term data asset: verified records of the world's rhubarb industry. No invented figures — where no verified data exists, a field simply reads "Data unavailable."
Countries
Rhubarb profiles per country
Growers
Producer registry
Varieties
Cultivar records
Researchers
Academic network
Businesses
Food & processing companies
Organizations
Related bodies
Events
Rhubarb events worldwide
Research
Studies & sources
Flow Farm
- Country
- Japan
- Rhubarb varieties
- Victoria
2026 → 2030
2026
Foundation
- WRA launch
- Initial team formation
- International outreach begins
2027
Global Network
- Founding members
- International growers & researchers
- Country representatives
2028
Knowledge & Data
- Global Rhubarb Database
- Rhubarb Knowledge Hub
- Research network
2029
Market Development
- Grower–business matching
- International product development
- Global market research
2030
World Rhubarb Day
- Global campaign
- International events
- Country-level celebrations
Become a Founding Network Member
WRA launched in 2026 with a two-person founding team. Everything from here is built together with the people who join next. Register your interest and we will be in touch as the founding membership structure is formalized.
- Only confirmed participants are ever listed — with their consent
- No membership fee has been set; the policy will be published first
- Growers, researchers, chefs, businesses and enthusiasts are all welcome